Knowing Your Target Audience

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

Knowing Your Target Audience

by Deanna Lilly
Bizness Concepts Web Design

Today you are dealing with four generations to which you have to market your advertising and products.  Each of these generations views a website differently.  They have different needs and desires, and it is your job to make sure they get what they want when they visit your site.

Although this information is directed mainly at website design, it can also be used for with your writing.  This information is presented in a very brief format and does not go into the detail of studies relating to color choices.  Please use this as a “guideline.”

 

MATURES • Duty – Scarification Generation

  • Born between 1909 – 1945
  • 57.8 Million
  • 20.5% of the population
  • Wealthiest Generation
  • Economic Impact – $20 Trillion

Matures in the Workplace

  • Are loyal to their employer and expect the same in return.
  • Possess superb interpersonal skills.
  • Are enjoying flextime arrangements today so they can work on their own schedule.
  • Believe promotions, raises, and recognition should come from job tenure.
  • Measure a work ethic on timeliness, productivity, and not drawing attention to themselves.

Matures in the Marketplace

  • Have great faith in the nation’s institutions: people (i.e., Charlton Heston), companies, and the government.
  • Demand quality. It is more important than speed or efficiency.
  • Are loyal customers but aren’t afraid to shop around.
  • Willingly follow the rules that have been established. They believe they are there for a reason.
  • They don’t want to be on the cutting edge. They want something after it’s been proven.  No fancy customization.

Websites

  • Useful information.
  • Practical and full of factual data.
  • Easy to use – read like a magazine (but not in columns).
  • Stress value and quality and a reward for hard work.
  • Monochromatic Blues – Blue and White – Red, White and Blue (minimal use of red), Greens and minimal use of black or gray (which reminds them of illness and death).

BOOMERS • Individuality –  “Me” Generation

  • Born between 1946 – 1964
  • Biggest generation US has seen
  • 82.8 Million
  • 29.4% of the population
  • Economic Impact – $900 Billion

Boomers in the Workplace

  • Believe in the champion, and evaluate themselves and others based on their work ethic.
  • Work ethic for Boomers is measured in hours worked. Measuring productivity in those hours is less important.
  • Believe teamwork is critical to success.
  • Believe relationship building is very important.
  • Expect loyalty from those they work with.

Boomers in the marketplace

  • Are interested in products and services that will allow them to regain control of their time.
  • Believe technology brings with it as many problems as it provides solutions.
  • Want products and services that have been customized for them, the individual.
  • Believe rules should be obeyed unless they are contrary to what they want; then they’re to be broken.
  • Want products and services that will indicate to their peers that they’re successful.

Websites

  • Relaxing and de-stressing
  • Time Saving
  • Things that appear to their kids (grandkids)
  • Warm, rich muted colors, split-complimentary, triadic and tetradic – Double Complimentary combinations (think muted flower-power)

XERS • Skeptical, Reluctant

  • Born between 1965 – 1978
  • 58.9 million
  • Make up 20.9% of population
  • Economic impact $125 Billion

Xers in the workplace

  • Shun the hard-core, super-motivated, do or die Boomer work ethic.
  • Want open communication regardless of position, title, or tenure.
  • Respect production over tenure.
  • Value control of their time.
  • Look for a person to whom they can invest loyalty, not a company.

Xers in the marketplace

  • Can spot a phony a mile away.
  • Rely on peer-to-peer referrals more than any other generation.
  • Want options; plans B, C, and D.
  • Embrace technology as a way to maintain control of their lives.
  • Want to be in control of the sale.

Websites

  • Excitement, media and products with attitude, global influences, well designed.
  • Innovative, clever, humor, irreverence, peer information and word of mouth campaigns, fun.
  • Grey tones, black and white, or extreme bright bold colors variations, split-complimentary, triadic and tetradic – Double Complimentary combinations

MILLENNIALS / ECHO BOOMERS • Coddled

  • Born between 1979 – 1988
  • 80.5 million
  • 28.6% of population
  • Economic influence $105 Billion

Millennials in the Workplace

  • Search for the individual who will help them achieve their goals.
  • Want open, constant communication and positive reinforcement from their boss.
  • Find working with someone of the Mature generation easy to do.
  • Search for a job that provides great, personal fulfillment.
  • Are searching for ways to shed the stress in their lives.

Millenials in the Marketplace

  • Want to be like their peers but with a unique twist.
  • Don’t want to be hurried.
  • Will consider a company’s products if the company is known for their altruistic attitude.
  • Are loyal consumers.
  • Search for the unique and hard to find items.

Websites

  • Exciting websites.
  • Extreme or bright colorssuch as  cyan blue, chartreuse green.
  • E-commence opportunities that don’t require a credit card.
  • Humor and irony, funny, quirky, never trivialize.
  • Direct messages (“Just show me the jeans.”)
  • Messages that appear skewed or slightly out of order.
  • Ethnicity, age peers, racial diversity.
  • Anything to make them feel older.

Resources Menu

The Top 10 Email Errors

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

The Top 10 Email Errors

By Deanna Lilly

1. Not reading over what you have written. Spelling, grammar, errors of omission, and using the wrong word are very common. While your friends might not care, your business associates might. Taking a moment to re-read your message before you hit Send is an easy way to make a better impression.

2. Omitting or Confusing Subject Line. It makes no sense to send an email that reads “no subject”. Not only that, many SPAM filters will automatically dump your email if it does not contain a subject. Given the huge amount of email a person receives a subject header is essential if you want your message.

a. Try to limit email to one subject. If multiple subjects exist in the body of your email, make sure you note each subject in the Subject line so that when the recipient is searching for you email by subject they can find it. Don’t try to be cute with your subject line. Keep it concise and detailed.

• Bad example: Meeting
• Good example: Meeting – Broadmore Housing Expansion – Sep 27
• Bad example – email with two subjects: Seminar – Schedules
• Good example – email with two subjects: Seminar Schedules – Weekend Shift Changes

b. Make sure you change the Header to correspond with the Subject, especially if you are continuing the conversation with updated emails. For example: Your email starts out with a subject of Website Changes (too cryptic because it could be anything) which is actually discussing a change to a particular graphic on a certain page. As the correspondences progresses you add new thoughts. Change the Subject line to read something like: Website Changes – New Contact Info – Logo.

3. Failing To Respond Promptly – Especially bad with customer related inquiries. In general, it’s a bad idea to let email pile up. Strive to replay within two days or less. If you will be out of town, use the auto-reply function to let people know.

4. Not Personalizing or Form Emails – Customers and other business associates appreciate a personal touch. Even if the volume of email you receive forces you to depend on “canned” email responses (you can save these as word documents and copy and pates the info into the body of your email shortening the time it takes you to type emails) it does not take long to add a personal greeting or use the recipient’s name so they don’t feel they are getting a form letter.

5. Conducting Urgent Business or Expecting Instant Response – Not everyone sits in front of his or her computer all day waiting for your email. If your communication is so important you need to hear back right away, use the phone.

6. Not Accounting for Tone – Remember the person reading your email cannot hear your tone of voice and may even be listening to his or her own tone of voice at the moment they read your email. If they have been arguing with someone, they may “interpret” your choice of words as an argument. Try to put yourself in the recipients place when you read the email.

7. Attachment Etiquette

a. Do not open an attachment if you are not sure of the sender, or if you don’t believe the sender would attached the type of file sent to you. Remember people can spoof another email address and that is how viruses and other dangerous files get sent to your computer. If in doubt, call the person and ask if they sent you something. Better to be safe than sorry.

b. When sending attachments make it clear in the body of your email that you are sending (the name of the file) to someone and the type of file it is.

c. Be sure the recipient has the correct programs installed on their computer to open your attachment, do not assume, ask if in doubt. A quick phone call both alerts the person you are sending a file and assures you they can open the document type.

8. Leaving Off Your Signature – Always close using your name and contact information such as phone, address, fax and other information that may be of use to the recipient in case they need to reach you other than by reply email. Almost all mail programs offer the ability for you to create signature blocks that can include hyperlinks.

9. Forwarding Email – Thinking No One Else Will Ever See Your Email – Once it’s left your mailbox, you have no idea where you email will end up. Don’t say anything in an email that you don’t want the whole world to know. If it’s private, then use the phone or a personal meeting. Email is not private.

10. Writing the Great American Novel – Keep your emails short and concise. Avoid rambling, state your point quickly and close quickly. People are busy. If they want to read a novel they will buy one. Remember people skim emails like they do web pages.

Resources Menu

Stopping Viruses from Propagating Through Your Email

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

Stopping Viruses from Propagating Through Your Email

By Deanna Lilly

When you install Microsoft Office, or another office suite, they often come with an email client, or you may use an online email mail program.  More often than not, the default option for receiving mail is set to open your mail automatically within 5 seconds.  The problem with this setting is that even before most of the mail is downloaded to your email client, you could have received and spread   a virus infected email — that means it is spreading before you can blink.

There are a couple of simple things you can do to stop this from happening.

You can turn off the automatically opening of email. Click on TOOLS in the menu bar, scroll down and click on OPTIONS. Click on the READ tab. Deselect (remove) the check mark next to mark messages read after 5 seconds.

You can also set to receive all email in text only format… that means that when you receive your email it is visible as text — no graphics are opened or loaded until you click on the option to view as HTML.  This set up option is different for every program but you should be able to find out how to set it by searching for “text only” or “read as text”.

Then.. for safety sake (when using your computer installed email client), create a dummy email address that prevents any email from escaping.

Set up a new contact with the first name of 0 (the number zero) and the last name of 0 (the number 0). then DO NOT put an email address in the email section. For those of you who have email programs that require an email address you can create a fake using this: —@— (dash, dash, dash @ dash, dash, dash) … this is taken by most email browsers.

When someone or something tries to send to all accounts it gives you an error message stating this email could not be sent because the first email is the group or list was not a good email address.

 

Email Links

Never click on an email link.  Often there will be a link (for convenience) to your account in an email.  If you put your mouse over the link, you should be able to see where the link will take you. That information is usually displayed in the lower left corner of the window you are using.   It’s fine to open links from a person you know, who has told you they are sending a link to something.  If you receive notice that you need to log into your account (bank, Facebook, PayPal, etc.) always log into the account from your browser, never use the link in the email.  Spoofers are getting very good today at making phishing emails look legitimate.  When you log in you will see the notification, if it was legitimate.

  1. Note the user name John Vaughtn , but the email address is actually mightybracelets@mightybracelets.com.
  2. When you roll your mouse over the click here link, note the address where the link is taking you.
  3. Never follow this kind of link.
  4. In many cases, once you follow this type of  link information can be put on your computer to track where you go and also to steal your address book.  You may even notice your computer slowing down because of the information it’s sending all over.

Resources Menu

Don’t Be a Victim-Scams, Identity Theft, Urban Legends

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

Don’t Be a Victim-Scams, Identity Theft, Urban Legends

by Dr. Audri Lanford, ScamBusters.org

Don’t Get Scammed

Many scammers are very cunning, so being smart is NOT enough to protect yourself. Every day smart subscribers thank us saying they would have been scammed if they didn’t subscribe to ScamBusters. Don’t take a chance. Subscribe FREE to ScamBusters, a public service and the #1 publication on Internet fraud.

Sign up for this free newsletter and stay aware and safe.  ScamBusters.org

“Unfortunately, as we hear every single day, being smart is NOT enough to protect yourself from dangerous Internet scams, frustrating spam, or devious identity theft.”  — ScamBusters.org

Resources Menu

Building Your Web Site and Doing It Right

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

Building Your Web Site and Doing It Right

By: Deanna Lilly

Today, the general public expects a business to have an online presence. As an author or writer, you are a business.  Business owners who realize this will definitely want their own web sites, and some of them will take the do-it-yourself route. Small business owners in particular can feel pressure to save money by doing their own work. Its definitely doable if you’re persistent and motivated. Sometimes, though, creating a web site begins to feel like do-it-yourself dentistry. A crash course in HTML and web authoring programs can start to feel like you’re drilling your own tooth.

In developing a website, there’s no anesthetic (except maybe chocolate) when the frustrations accumulate. Big questions can loom large: Whew! Okay. I’ve got it up and running; now, how do I get my site to pop up in those top spots on the big search engines? Oh, no! Do I really have to pay for that? Which host is the best for my site? Need to do more research. More time. Time is money. Speaking of money, do I really save any by registering my domain name for five dollars a year? How do I know if I did this thing right?

Good questions. After all, your hard-won professional image is at stake. If you decide that building your own website is for you, here are some tips. Following them will help you give your site a professional feel that creates a positive image of your business in the minds of your visitors. And if you decide to hire someone, these tips will help you to know what questions to ask.

  1.  Keep it simple for your visitor. Flash is fun to do, but your visitors are not interested in your good time.  A little is ok, but remember, people want to get in, see what they want to see, and get out If you design your site around what your visitor wants, the) will come back. if you don’t, they won’t.
  2.  Provide reliable, verified content. Always have something to say, and change the content often to keep visitors coming back. A series of outlines with vague information wastes visitors’ time. You’ve been to sites like that. How many of them did you bookmark?
  3.  Be sure your navigation structure allows easy movement through your site. Have you ever tried to contact someone from their website and given up because you couldn’t figure out how to do it? It seems like some people don’t wont you to know how to reach them. Big mistake! Always give the public a way to contact you easily. Even people who don’t buy may give you feedback about the site. If a link doesn’t work, or a picture doesn’t show, you want to know that.
  4.  Make sure you have correct navigation for all viewers. Text navigation is an important convenience. Too many rollovers and drop-down menus can frustrate visitors.  Keep it simple is still the best answer.
  5.  Make sure to use a responsive template.  You want you site viewable on computers, laptops, tablets and phones.  There is nothing worse than a site that won’t switch to the medium of the viewer.
  6.  Check your site in several different browsers, not just the one you use all the time; not everyone is using the same one.  And different browsers render the page differently.  Test in Netscape, Firefox, Safari and MS Internet Explorer.   And test older versions.  One client of mine had a site built and it look beautiful in IE8, but when I opened IE6 the entire site became a series of blue squares because the developer used transparent .png images which were not read by the older browser (which is still used by many government agencies because of incompatibility issues for some of their older programs.)
  7.  Always look at your site from another location to test links, graphics and page appearance and to make sure everything loads correctly. When you visit your web site from the computer on which it was built, you will always see it correctly. Do not be fooled.
  8.  Look into e-commerce for sales online (a shopping cart set-up), and be meticulous about security. If online selling seems daunting, not to worry. Remember that simply taking email inquiries for your products can boost sales.
  9.  Let your site reflect your unique business personality. You’ve been to sites that were built from cookie-cutter templates and generic software. You can tell. Make your site your own — without getting carried away. 
  10. Be Careful Who You Use to Host.  There are many inexpensive services out there that offer you a template to build your website.  It’s generally pretty easy for you to manage adding text and uploading images.   In order for optimum SEO (search engine optimization) you are now required to have and SSL Certificate on your site. (makes it HTTPS). What they don’t offer is the ability to optimize images (just shrinking them doesn’t make the image smaller it’s still the same huge size it was – just visually smaller).   Most don’t offer the ability to create good search engine optimization (SEO) so you can be found.  And, don’t submit your site to search engines.  And, if you can’t get someone 24/7/365 – on the phone – for FREE – run away as quickly as possible from that service.  If something goes wrong you need help right away not by email with a response in 5 days.

Doing your own web site, and doing it right can be fun and rewarding. However, it involves a time investment, a steep learning curve, and lots of potential frustrations. Once it’s up and running, you’ll want your site to stay current, and handling that also takes time. For most people, it’s impractical.

However, if you are thinking of doing your own website, that’s great, just do it right – and for the right reasons. If reading up on navigation structure, design principles, re-purposing text for the web, and learning how to resize and save graphics for fast loading just makes you tingle with excitement, by all means, go for it. If you’re already too busy to take care of yourself well, or technical things make you yawn or hyperventilate, give yourself a break and leave it to the experts.

Resources Menu

Don’t Spread Scams

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

Don’t Spread Scams

By: Deanna Lilly

How many times have you received a warning from someone who has sent it to 200 of their closest friends, posted it on FaceBook and so on?

Before you repost that wonderful warning you just read and become a rumor monger, spreading false warnings, please check the sources to see if it is a scam or a legitimate warning.

A few great sources to check for the truth in a warning are:

Resources Menu

ASCII Characters

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

ASCII Characters

By: Deanna Lilly

ASCII characters are used for foreign words or when you need a symbol you cannot locate easily on your computer using the Insert Symbol option.

To create the ASCII character, Hold down the ALT key and use the numeric keypad (you must use the numeric keypad) to create the characters for your manuscripts.

MOST COMMON:
ALT+0162=¢     ALT+0169=©     ALT=0153=™     ALT=0176=°     ALT+0167=§

COMBO       SYMBOL

ALT+0         
ALT+1      
ALT+2       ☻ 
ALT+3        ♥
ALT+4        ♦
ALT+5        ♣
ALT+6        ♠
ALT+7        •
ALT+8        ◘
ALT+9        ○
ALT+10      ◙
ALT+11      ♂
ALT+12      ♀
ALT+13      ♪
ALT+14      ♫
ALT+15      ☼
ALT+16      ►
ALT+17      ◄
ALT+18       ↕
ALT+19       ‼
ALT+20      ¶
ALT+21      §
ALT+22      ▬
ALT+23      ↨
ALT+24      ↑
ALT+25      ↓
ALT+26      →
ALT+27      ←
ALT+28      ∟
ALT+29      ↔
ALT+30      ▲
ALT+31      ▼
ALT+32
ALT+33      !
ALT+34      ”
ALT+35      #
ALT+36      $
ALT+37      %
ALT+38      &
ALT+39      ‘
ALT+40      (
ALT+41      )
ALT+42      *
ALT+43      +
ALT+44      ,
ALT+45      –
ALT+47      /
ALT+48      0
ALT+49      1
ALT+50      2
ALT+51      3
ALT+52      4
ALT+53      5
ALT+54      6
ALT+55      7
ALT+56      8
ALT+57      9
ALT+58      :
ALT+59      ;
ALT+60      <
ALT+61      =
ALT+62      >
ALT+63      ?
ALT+64      @
ALT+65      A
ALT+66      B
ALT+67      C
ALT+68      D
ALT+69      E
ALT+70      F
ALT+71      G
ALT+72      H
ALT+73      I
ALT+74      J
ALT+75      K
ALT+76      L
ALT+77      M
ALT+78      N
ALT+79      O
ALT+80      P
ALT+81      Q
ALT+82      R
ALT+83      S
ALT+84      T
ALT+85      U
ALT+86      V
ALT+87      W
ALT+88      X
ALT+89      Y
ALT+90      Z
ALT+91      [
ALT+92      \
ALT+93      ] ALT+94      ^
ALT+95      _
ALT+96      `
ALT+97      a
ALT+98      b
ALT+99      c
ALT+100    d
ALT+101    e
ALT+102    f
ALT+103    g
ALT+104    h
ALT+105     i
ALT+106     j
ALT+107     k
ALT+108     l
ALT+109    m
ALT+110     n
ALT+111     o
ALT+112     p
ALT+113     q
ALT+114     r
ALT+115     s

COMBO        SYMBOL

ALT+116     t
ALT+117     u
ALT+118     v
ALT+119     w
ALT+120     x
ALT+121     y
ALT+122     z
ALT+123     {
ALT+124     |    
ALT+125     }
ALT+126    ~
ALT+127    ⌂
ALT+128    Ç
ALT+129    ü
ALT+130    é
ALT+131    â
ALT+132    ä
ALT+133    à
ALT+134    å
ALT+135    ç
ALT+136    ê
ALT+137    ë
ALT+138    è
ALT+139    ï
ALT+140    î
ALT+141    ì
ALT+142    Ä
ALT+143    Å
ALT+144    É
ALT+145    §
ALT+146    Æ
ALT+147    ô
ALT+148    ö
ALT+149    ò
ALT+150    û
ALT+151    ù
ALT+152    ÿ
ALT+153    Ö
ALT+154    Ü
ALT+155    ¢
ALT+156    £
ALT+157    ¥
ALT+158    ₧
ALT+159    ƒ
ALT+160    á
ALT+161    í
ALT+162    ó
ALT+163    ú
ALT+164    ñ
ALT+165    Ñ
ALT+166    ª
ALT+167    º
ALT+168    ¿
ALT+169    ⌐
ALT+170     ¬
ALT+171     ½
ALT+172     ¼
ALT+173     ¡
ALT+174     «
ALT+175     »
ALT+176     ░
ALT+177     ▒
ALT+178     ▓
ALT+179     │
ALT+180     ┤
ALT+181     ╡
ALT+182     ╢
ALT+183     ╖
ALT+184     ╕
ALT+185     ╣
ALT+186     ║
ALT+187     ╗
ALT+188     ╝
ALT+189     ╜
ALT+190     ╛
ALT+191     ┐
ALT+192     └
ALT+193     ┴
ALT+194     ├
ALT+195     ├
ALT+196     ─
ALT+197     ┼
ALT+198     ╞
ALT+199     ╟
ALT+200     ╚
ALT+201     ╔
ALT+202     ╩
ALT+203     ╦
ALT+204     ╠
ALT+205     ═
ALT+206     ╬
ALT+207     ╧
ALT+208     ╨
ALT+209     ╤
ALT+210     ╥
ALT+211     ╙
ALT+212     ╘ 
ALT+213     ╒
ALT+214     ╓
ALT+215     ╫
ALT+216     ╪
ALT+217     ┘
ALT+218    ┌
ALT+219     █
ALT+220     ▄
ALT+221     ▌
ALT+222     ▐
ALT+223     ▀
ALT+224     α
ALT+225     ß
ALT+226     Γ
ALT+227     π
ALT+228     Σ
ALT+229     σ
ALT+230     µ
ALT+231     τ
ALT+232     Φ
ALT+233     Θ
ALT+234     Ω
ALT+235     δ
ALT+236     ∞
ALT+237     φ
ALT+238     ε
ALT+239     ∩
ALT+240     ≡
ALT+241     ±
ALT+242     ≥
ALT+243     ≤
ALT+244     ⌠

COMBO        SYMBOL

ALT+245     ⌡
ALT+246     ÷
ALT+247     ≈
ALT+248     °
ALT+249     ∙
ALT+250     ·
ALT+251     √
ALT+252     ⁿ
ALT+253     ²
ALT+254     ■
ALT+255       (blank space)

ALT+0128    €
ALT+0130    ‚
ALT+0131    ƒ
ALT+0132    „
ALT+0133   …
ALT+0134    †
ALT+0135    ‡
ALT+0136     ˆ
ALT+0137     ‰
ALT+0138     Š
ALT+0139     ‹
ALT+0140     Œ
ALT+0142     Ž
ALT+0145     ‘
ALT+0146     ’
ALT+0147     “
ALT+0148     ”
ALT+0149     •
ALT+0150     –
ALT+0151     —
ALT+0152     ˜
ALT+0153     ™
ALT+0154     š
ALT+0155     ›
ALT+0156     œ
ALT+0158     ž
ALT+0159     Ÿ
ALT+0161     ¡
ALT+0163     ¥
ALT+0166     ¦
ALT+0167     §
ALT+0168     ¨
ALT+0169     ©
ALT+0170     ª
ALT+0171     «
ALT+0172     ¬
ALT+0174     ®
ALT+0175     ¯
ALT+0176     °
ALT+0177     ±
ALT+0178     ² 
ALT+0179     ³
ALT+0180     ´
ALT+0181     µ
ALT+0182     ¶
ALT+0183     ·
ALT+0184     ¸
ALT+0185     ¹
ALT+0186     º
ALT+0187     »
ALT+0188     ¼
ALT+0189     ½
ALT+0190     ¾
ALT+0191     ¿
ALT+0192     À
ALT+0193     Á
ALT+0194     Â
ALT+0195     Ã
ALT+0196     Ä
ALT+0197     Å
ALT+0198     Æ
ALT+0199     Ç
ALT+0200     È
ALT+0201     É
ALT+0202     Ê
ALT+0203     Ë
ALT+0204     Ì
ALT+0205     Í
ALT+0206     Î
ALT+0207     Ï
ALT+0208     Ð
ALT+0209     Ñ
ALT+0210     Ò
ALT+0211     Ó
ALT+0212     Ô
ALT+0213     Õ
ALT+0214     Ö
ALT+0215     ×
ALT+0216     Ø
ALT+0217     Ù
ALT+0218     Ú
ALT+0219     Û
ALT+0220     Ü
ALT+0221     Ý
ALT+0222     Þ
ALT+0223     ß
ALT+0224     à
ALT+0225     á
ALT+0226     â
ALT+0227     ã
ALT+0228     ä
ALT+0229     å
ALT+0230     æ
ALT+0231     ç
ALT+0232     è
ALT+0233     é
ALT+0234     ê
ALT+0235     ë
ALT+0236     ì
ALT+0237     í
ALT+0238     î
ALT+0239     ï
ALT+0240     ð
ALT+0241     ñ
ALT+0242     ò
ALT+0243     ó
ALT+0244     ô
ALT+0245     õ
ALT+0246     ö
ALT+0247     ÷
ALT+0248     ø
ALT+0249     ù
ALT+0250     ú
ALT+0251     û
ALT+0252     ü
ALT+0253     ý
ALT+0255     ÿ

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How to Annoy Your Website Visitors

RESOURCES-TIPS: For writers of all genre who want to write, and the readers who love them.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn't matter a damn how you write.
- Somerset Maugham

All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.
- Somerset Maugham

Anecdotes don't make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
- Alice Munro

If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.
- Edgar Rice Burroughs

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil -- but there is no way around them.
Isaac Asimov

To write fiction, one need a whole series of inspirations about people in an actual environment, and then a whole lot of work on the basis of those inspirations.
- Aldus Huxley

Get it down.  Take changes.  It may be bad, but it's the only way you can do anything really good.
- William Faulkner

Books aren't written, they're rewritten.  Including our own.  It is one of the hardest things to accept, especially after the seventh rewrite hasn't quite done it.
- Michael Crichton

Any man who keeps working is not a failure.  He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer.
- Ray Bradbury

How to Annoy Your Website Visitors

By: Deanna Lilly

 

  1.  Start with an entry page that includes a huge graphical logo, lots of flash animation or background music files that take centuries to load. Don’t include any information about your company on the entry page. Why bother, the graphics are entertaining.  Al little pizazz is fine these days with faster internet speeds most phones, tablets, and home networks can handle the load.
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  2.   Put lots of animated graphics on every page and lots of photos or images that you created yourself but didn’t bother to optimize for web loading. Fool everyone by making thumbnails out of them by shrinking them so the look smaller.  Images should always be optimized for the web so they load fast.
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  3.  Use the smallest font size available and make it a serif font like Times New Roman. Who cares about the eyesight of the visitor anyway? Better yet, use brightly colored background and opposite color text for maximum glare.  Use at least 14pt font size for today’s themes.
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  4.  Use low contrast color combinations like yellow on white, or better yet, dark gray on black so your readers really have to concentrate to see what you’ve put on the page. After all, you’re an expert in my field, they can’t get this information elsewhere in an easier to read format.  Make sure your colors are pleasing and “fit” together in a pleasing manner.
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  5.  WRITE EVERYTHING IN CAPITAL LETTERS BECAUSE, LIKE SHOUTING, IT CREATES A BIGGER IMPACT ON YOUR READERS.
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  6.  EXPERIMENT WITH switching between CASES FOR absolutely NO REASON, preferably EVEN IN THE midDLE of WOrds.  Won’t that call attention to what you have to say?  [This is called the P.T. Barnum Method.]
  7.  Make every paragraph a different color text. That helps call attention to each paragraph. Remember your website is like a circus, and you are the ring leader, shout it out in any way you can. They won’t get frustrated and tired of all the variation.
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  8.  Make sure absolutely every page positively requires horizontal scrolling [left-right].  People are used to scrolling up and down so why not entertain them with additional left and right scrolling too?
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  9.  Frames can be a powerful technology. Be sure to use them heavily, and don’t let users easily break out even when leaving your site. For extra credit, combine this with horizontal scrolling and have the ‘Home’ button “accidentally” put the entire frame-set inside the smallest frame.
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  10. Forms are most interesting when they don’t work at all. Unfortunately, it won’t waste much of your visitors’ time if the form has only a couple of fields. Therefore make sure your form has at least 20 fields which must be filled out exactly right – by all means don’t tell them how they need to enter phone numbers or credit card numbers… let them guess if they need the dashes between numbers… then surprise them when the hit the submit button that wipes out everything they’ve already entered so rather than correcting only those fields that are wrong, they have to start over. They love it. They have all the time in the world to play around in your forms.
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  11. Banners advertising is a terrific way to help pay for your website. Why use one or two when 20 would get more attention? Remember never use a text link when you have a chance to use a banner.
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  12. Sadly, some web hosting companies do not add pop-ups to your pages. If your web host is holding you back in this way, don’t despair. After you’ve mailed your letter of compliant to the hosting company, add a little JavaScript with lots of pop-ups to your pages to achieve the same effect.
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  13. The old ideas are often still the best ones: Bad English is well-known technique that many webmasters are familiar with – just throw up your content however it’s written. Don’t use headers and sub headers between subjects. Be sure to includea sufficient number of speling misteaks in all your text, or for a really exciting twist make your sentences really long, with way too many clauses, a super abundance of overlong and unnecessarily obtuse terminology and gratuitous jargon, and unexpected changes from formal language into the a more colloquial style.
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  14. Use a gazillion explanation points because they are way cool and then people know it’s supposed to be a really big point you are trying to get across because your text didn’t exactly make the point.  [Like smiley faces and canned laughter tell us when to laugh because obviously we aren’t smart enough to know what’s funny.]  Oh, and exclamations points also read like a number one or lowercase “L” on browsers so it keeps people guessing about your spe!!ing.
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  15. Set up pop-ups to ask people to bookmark your site or make your site their home page. They will love you for it.  Why wouldn’t every first-time visitor wants your site as their home page?

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